At the Malayala Manorama Quickerala - Machinery & Trade Expo 2024, held on November 15 at the Calicut Trade Center, Senior consultants of Consoul Associates, Dr. Roy John, and Nisha K.R. led a seminar titled "How Digitization Improves the Profitability of MSMEs."

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The session focused on using digital tools like ERP systems, HRMS solutions, and CRM platforms to improve operations, cut costs, and increase profits for MSMEs. Dr. Roy John shared insights on how digitization can simplify processes and transform manufacturing and trade businesses.

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Nisha K.R. added practical examples and case studies, showing how MSMEs can adopt digital solutions suited to their needs. The seminar included an interactive Q&A session, with attendees eagerly discussing the importance of digitization in today’s competitive market.

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This session highlighted our commitment to helping MSMEs grow sustainably through innovative solutions. We thank Malayala Manorama for inviting Consoul Associates to deliver the seminar.  It was an honor to be part of such a prestigious event.