Sales Strategy & Marketing Plan for Healthcare Service Provider

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CLIENT CONTEXT & PROBLEM

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The client is an online counselling and therapy platform that helps people to address their emotional and psychological problems through a psychologist or counsellor. The services are offered through telephone and video conferencing, and real-time chat. Being a new entrant to the healthcare services market, the client was looking for a  premier professional services firm to work in close partnership with senior leadership to support the firm's multi-year growth strategy.

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APPROACH & SOLUTION

 

Building a strong online presence for the client in a sensitive industry to communicate the value proposition without any distortion in a sustainable and cost-effective manner was the challenge that Consoul took into its hands. Our focus has been to strengthen client's business development culture, processes, and skillsets.

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Solution Highlights:

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• Quantitative and qualitative estimation of market elements and dynamics, outlining the drivers, restraints, opportunities, and challenges through Porter’s five forces analysis

• Created the firm's first sales methodology to expand its B2C business and B2B partnerships 

• Synthesizing and prioritizing business inputs, Consoul defined content strategy and operations with a campaign-based approach

• Targeting the mental health challenges, advised the client to add Corporate Employee Assistance Program and Psychological Wellness Programs to their portfolio

• Sales processes and infrastructure in place with dashboards for sales and operations to understand how they are performing on a monthly basis​

 

BUSINESS RESULTS

 

• Number of active members increased by 40% from last year.

• Well-positioned as a recognizable brand supported by a large network of psychologists and counsellors

• Revenue increased 20% in the first full year

• Company poised for 20-25% growth in the next year